Data Protection

SH77 Privacy Policy: Data Protection & LGPD

This Privacy Policy describes how SH77 collects, uses, stores, and protects the personal data of users registered in Brazil, in accordance with the General Data Protection Law (LGPD — Lei nº 13,709/2018). Please read carefully before creating an account or performing any operation on the platform.

Last updated: January 2026 As per LGPD Brazilian Portuguese

Our commitments to your privacy

Six principles that guide data processing at SH77

End-to-End Security

All data transmitted between your device and the SH77 platform is encrypted with 256-bit SSL. This includes registration information, transactions via Pix, boleto, and card, and any communication through support.

Minimal and Necessary Collection

SH77 collects only the data strictly necessary to operate the platform securely, process payments, and meet regulatory obligations. We do not ask for information beyond what is genuinely needed for the service to function.

No Data Selling

SH77 never sells, rents, or shares personal data with third parties for commercial or marketing purposes. Your data exists solely to keep the platform running smoothly for you — nothing more.

LGPD Compliance

All data processing operations at SH77 comply with the General Data Protection Law (Lei nº 13,709/2018). We have a designated Data Protection Officer (DPO) and regularly audited internal processes to ensure ongoing compliance.

Control in Your Hands

You can access, correct, delete, and request portability of your data at any time through the support channel. SH77 responds to all data subject requests within the timeframes established by the LGPD.

Real Transparency

This policy is written in plain language, free of unnecessary legal jargon. SH77 believes you have the right to understand exactly what happens with your data — not just to sign a policy that nobody reads.

1. Who We Are

The SH77 is a Sports Betting and online casino platform operated for the Brazilian market, accessible at sh77.click. For the purposes of this Privacy Policy, the SH77 is the controller of personal data collected from registered users and visitors of the platform, as defined by the General Data Protection Law (LGPD — Lei nº 13,709/2018).

This Privacy Policy applies to all services offered by the platform SH77, including Sports Betting on football (Brasileirão Série A, Copa do Brasil, Libertadores), volleyball (Superliga), basketball (NBB), MMA/UFC, e-sports (CBLOL, CS2, VALORANT), as well as all available online casino games — slots, crash games, live tables, and more. By using any of these services, you confirm that you have read and agree to the terms of this Policy.

If you have questions about this Policy or how your personal data is handled, contact our Data Protection Officer (DPO) at privacidade@sh77.click before creating an account or performing any operation.

2. Data We Collect

2.1 Data provided directly by you

When creating an account or using the services of the SH77, you provide the following information directly:

  • Identification data: full name, CPF, date of birth, mobile number, and email address.
  • Address data: street address, number, complement, neighborhood, city, state, and ZIP code.
  • Financial data: Pix key registered for withdrawals, credit or debit card details (processed through a PCI-DSS certified gateway — SH77 does not store the full card number), and bank account information for wire transfers where applicable.
  • Verification documents: copy of a government-issued ID (RG, CNH, or equivalent), proof of address, selfie with document (when requested for identity verification).
  • Communications: messages sent to support via live chat, email, or any other channel available on the platform.

2.2 Automatically collected data

When you access the platform, SH77 automatically collects certain technical data required for the secure operation of the service:

  • Device data: device type, operating system, phone model, browser version, and technical device identifiers.
  • Connection data: IP address, date and time of access, pages visited, and session duration.
  • Usage data: bets placed, casino games accessed, transaction history, market preferences, and in-platform browsing patterns.
  • Cookies and similar technologies: described in detail in Section 6 of this Policy.

The SH77 does not collect sensitive data such as racial origin, religious belief, political opinion, health data, or sexual orientation. If you voluntarily share this type of information through support for any reason, it will not be used for any purpose other than resolving that specific interaction.

2.3 Summary of data collected by category

Category Examples When collected
Identification Full name, CPF, email, phone number, date of birth At registration and verification
Financial Pix key, transactions, deposit and withdrawal history On each transaction
Technical IP, device, browser, access time Every time you access the platform
Behavioral Bets placed, games used, usage patterns During platform use
Communications Support history, exchanged emails, chats When you contact support

3. How We Use Your Data

The SH77 uses the personal data collected solely for the following purposes:

  1. Account operation: create, maintain, and manage your account on the platform, including access authentication and session control.
  2. Transaction processing: process deposits via Pix, boleto bancário, credit/debit card, PicPay, and Mercado Pago; process withdrawals to your registered Pix key; and maintain a history of financial transactions.
  3. Identity verification: verify the identity of users to prevent fraud, money laundering, and use of the platform by individuals under 18, in accordance with regulatory requirements.
  4. Compliance with legal obligations: respond to requests from competent authorities, fulfill tax and regulatory obligations, and maintain records required by applicable Brazilian law.
  5. Customer support: answer your questions, resolve account issues, and handle requests submitted via live chat or email.
  6. Security and fraud prevention: monitor suspicious activity, detect anomalous usage patterns, prevent unauthorized access, and protect the integrity of the platform and its users.
  7. Essential communications: send notifications about your account, changes to the Terms and Conditions or this Privacy Policy, transaction confirmations, and security alerts.
  8. Marketing communications (with consent): send information about promotions, bonuses, and platform news only if you opted in to receive this type of communication during registration. You can withdraw this consent at any time.
  9. Product improvement: analyze usage patterns in an aggregated, anonymized form to improve the platform experience, fix technical issues, and develop new features.
  10. Responsible gambling: monitor usage patterns to identify possible signs of problem gambling and trigger the available protection tools, in line with the commitment of SH77 with responsible gambling.

The SH77 does not use your data to build profiles for third-party advertising, to sell information to advertisers, or for any purpose not described in this Policy. If we need to use your data for a new purpose, you will be notified in advance.

4. Legal Basis for Processing

The LGPD requires that all personal data processing have a valid legal basis. The SH77 processes user data based on the following legal grounds set out in Article 7 of Law No. 13,709/2018:

  • Contract performance (art. 7º, V): processing is necessary to perform the service agreement entered into at registration, including the processing of bets, payments, and account maintenance.
  • Compliance with a legal obligation (art. 7º, II): data is processed to comply with obligations imposed by Brazilian law, including anti-money laundering regulations, identity verification, and tax requirements.
  • Legitimate interest (art. 7º, IX): technical and usage data are processed to ensure platform security, prevent fraud, and improve the service, provided this does not override the interests and rights of data subjects.
  • Consent (art. 7º, I): for sending marketing communications and for the use of non-essential cookies, SH77 requests explicit consent and allows it to be withdrawn at any time.

5. Data Sharing

5.1 Who we may share data with

The SH77 may share your personal data with third parties only in the following circumstances:

  • Payment processors: payment gateways that process your transactions via Pix, boleto, credit/debit card, PicPay, or Mercado Pago. These partners only have access to the data necessary to process the specific transaction and are contractually prohibited from using your information for any other purpose.
  • Technology providers: companies that provide hosting infrastructure, cybersecurity, authentication, and other technical services essential to the platform's operation. All contracts with these providers include data protection clauses compatible with the LGPD.
  • Casino game providers: slots, crash game, and live game providers may receive an anonymized session identifier for technical integration purposes. No personally identifiable data is transmitted directly to these providers.
  • Competent authorities: the SH77 may disclose personal data when required by law, court order, regulatory authority request, or any other legal obligation, always within the limits established by Brazilian legislation.

5.2 What we never do

The SH77 never sells, rents, licenses, or shares users' personal data with:

  • Third-party marketing or advertising companies for ad targeting purposes.
  • Other betting or casino platforms, competitors, or non-essential commercial partners.
  • Any third party that does not have a legitimate purpose directly related to the operation of the services of the SH77.

In the event of a corporate restructuring, merger, or acquisition, your personal data may be transferred to the successor entity, which will be bound by this Privacy Policy. You will be notified by email at least 30 days in advance should this occur.

6. Cookies and Tracking

6.1 What are cookies

Cookies are small text files stored on your device when you access the platform of SH77. They allow the site to recognize your device, keep your session active after login, and collect information about how you use the platform.

6.2 Types of cookies we use

  • Essential cookies: required for the basic operation of the platform — authentication, session management, security, and fraud prevention. They cannot be disabled without impairing the service.
  • Performance cookies: collect anonymized information about how users navigate the platform — most visited pages, errors encountered, and average session duration. Used exclusively to improve the platform experience.
  • Functionality cookies: remember your in-platform preferences — such as language, notification settings, and favorite odds — to personalize your experience.
  • Analytics cookies (with consent): used to analyze browsing behavior in aggregate form. Enabled only with your explicit consent.

6.3 How to manage cookies

You can manage cookies through the preferences panel displayed on your first visit to the platform. You can also manage or delete cookies directly through your browser settings. Blocking essential cookies may impair account functionality and the processing of bets and payments. Blocking analytics and functionality cookies does not affect core access to the platform.

7. Information Security

The security of your data is a genuine priority for SH77, not just a regulatory checklist item. The platform adopts the following technical and organizational measures to protect your information:

  • 256-bit SSL encryption: all communication between your device and SH77's servers is encrypted in transit, preventing any interception of sensitive data.
  • Encryption at rest: sensitive data stored on our servers — including CPF, banking details, and verification documents — is encrypted even when at rest.
  • Two-factor authentication: available to all users as an additional layer of login protection, with a code sent via SMS or authenticator app.
  • Continuous monitoring: automated intrusion detection and anomalous behavior monitoring systems run 24 hours a day, triggering immediate alerts to the security team whenever an incident occurs.
  • Restricted access: only staff members with a specific operational need are granted access to identifiable personal data, under confidentiality agreements and with auditable access logs.
  • PCI-DSS gateways: credit and debit card data are processed exclusively by PCI-DSS certified gateways; SH77 does not store your full card number at any point.

Despite all these measures, no digital system is completely immune to risk. In the event of a security incident that may affect your data, the SH77 commits to notifying you and reporting to the National Data Protection Authority (ANPD) within the timeframes established by the LGPD.

You also play an important role in keeping your account secure. Use a strong, unique password for SH77, never share your credentials with anyone, and enable two-factor authentication. If you suspect unauthorized access, contact support immediately at suporte@sh77.click.

8. Data Retention

The SH77 retains your personal data for as long as necessary for the purposes described in this Policy, in compliance with the minimum retention periods established by Brazilian law:

  • Active account data: retained while the account is active and for up to 5 years after closure, in accordance with regulatory requirements in the betting and financial sectors.
  • Financial transaction records: retained for a minimum of 5 years to meet tax and regulatory obligations, including anti-money laundering requirements.
  • Identity verification documents: retained for up to 5 years after account closure or for as long as required by applicable regulations.
  • Support communications: retained for up to 2 years for service quality purposes and resolution of any disputes.
  • Access data and security logs: retained for up to 6 months, unless related to an ongoing fraud investigation.
  • Marketing data (with consent): retained until consent is withdrawn or for up to 2 years of inactivity, whichever comes first.

Once the applicable retention periods have expired, data is securely deleted or irreversibly anonymized for statistical and internal research purposes.

9. Your Rights as a Data Subject (LGPD)

The General Data Protection Law grants you a number of rights regarding your personal data. The SH77 respects and facilitates the exercise of all these rights:

Access

Request confirmation of which personal data SH77 holds about you and obtain a copy of that information in an accessible format.

Correction

Request the correction of incomplete, inaccurate, or outdated data — such as your email address, phone number, or Pix key registered for withdrawals.

Deletion

Request the deletion of data processed on the basis of consent, subject to the minimum retention periods required by law for financial and regulatory data.

Portability

Request the portability of your data to another platform or service, in a structured and machine-readable format, in accordance with ANPD regulations.

Objection

Object to processing carried out on the basis of SH77's legitimate interest, where you believe your interests and rights outweigh those of the controller.

Withdrawal of Consent

Withdraw consent given for processing based on that legal basis — such as marketing emails — at any time, at no cost and without providing a reason.

Data Sharing Information

Request information about the public and private entities with which SH77 has shared your data, including a description of the purpose of each disclosure.

Complaint to the ANPD

File a complaint against SH77 with the National Data Protection Authority (ANPD) if you believe your rights are not being upheld.

How to exercise your rights

To exercise any of the rights listed above, please contact the Data Protection Officer of SH77 by email at privacidade@sh77.click. Please provide your full name and registered CPF, and clearly describe your request. The SH77 will respond within 15 business days, as required by the LGPD. In cases that require more detailed review, this deadline may be extended by an equal period, with prior notice.

10. Minors

The services of SH77 are intended exclusively for individuals aged 18 or older. The platform does not knowingly collect personal data from minors and takes active steps to prevent registration and use by this audience, including CPF verification, date of birth checks, and identity document requests.

If you are the legal guardian of a minor and believe they have created an account on SH77, please contact support immediately at suporte@sh77.click. The account will be closed immediately and the minor's data will be deleted once the situation is verified and confirmed, subject only to the minimum retention periods required by law.

Sports Betting and casino games are prohibited for individuals under 18 years of age under Brazilian law. The SH77 reserves the right to request identity verification at any time and to close accounts whose ownership cannot be confirmed as being of legal age.

11. Changes to This Policy

The SH77 may update this Privacy Policy periodically to reflect changes in legislation, data processing practices, or the services offered. Whenever this Policy is updated, the "last updated" date at the top of the document will be revised.

Material changes — such as updates to processing purposes, types of data collected, or user rights — will be communicated by email to all registered users at least 15 days before taking effect. Minor changes, such as text corrections or clarifications with no practical impact, may be communicated simply by updating this page.

Continued use of the platform after the effective date of any changes constitutes acceptance of the new terms. If you disagree with a change, you may request account closure as described in Section 12 or in the platform's Terms and Conditions.

12. Contact & DPO

The SH77 has appointed a Data Protection Officer (DPO), as required by the LGPD. The DPO is responsible for ensuring the platform's data processing practices remain compliant and for handling data subject requests.

To contact the DPO of SH77:

  • DPO email: privacidade@sh77.click
  • General support: suporte@sh77.click
  • Live chat: available 24 hours a day, 7 days a week, directly on the platform

For general questions about your account, bets, or payments, please use the main support channel. Reserve contact with the DPO for specific matters related to personal data processing and the exercise of your rights as a data subject.

You may also file complaints related to the processing of personal data directly with the National Data Protection Authority (ANPD), the body responsible for overseeing LGPD compliance in Brazil.

Security & Compliance

Technical and regulatory standards SH77 follows in data processing

SSL 256-bit
LGPD Compliant
Official License
PCI-DSS Gateway
Designated DPO
No Data Selling

Privacy FAQ

Common user questions about how SH77 handles your data

No. SH77 does not share users' identifiable personal data with other betting platforms, casinos, or any competitors. The only cases in which your data is shared with third parties are those described in this Policy: payment processors (to handle your transactions via Pix, boleto, card, or PicPay), technical infrastructure providers, and competent authorities when required by law. In all such cases, sharing is limited to the minimum necessary for the specific purpose.

Yes. You can request the closure of your account and deletion of your personal data at any time by contacting support. However, some data must be retained for a set period to comply with Brazilian law — financial transaction records, for example, must be kept for at least 5 years under anti-money laundering regulations and tax obligations. Data not subject to such requirements is securely deleted as soon as the applicable retention period expires or the deletion request is processed, whichever comes first.

SH77 analyzes platform usage patterns for two main reasons: security and responsible gambling. We identify anomalous behavior to prevent fraud and monitor betting patterns to detect possible signs of problem gambling. This monitoring is not used to build advertising profiles for third parties and does not involve sharing individual data with external advertisers. If you have opted in to receive marketing communications from SH77, we may use information about your betting preferences to personalize those communications — but you can withdraw that consent at any time in your account settings.

Yes, the Pix key you register for withdrawals is stored on SH77's servers, encrypted at rest. It is used solely to process the withdrawals you request — it is not shared with third parties or used for any other purpose. Access to this data is restricted to the financial operations team, under strict security protocols and audit logging. You can update or change your registered Pix key at any time in your account settings.

To stop receiving marketing emails and promotions from SH77, use the unsubscribe link in the footer of any email sent by the platform, or go to the notification settings in your account and turn off marketing communications. Once consent is withdrawn, the opt-out takes effect within 48 hours. Essential account emails — transaction confirmations, security alerts, and mandatory notifications — will continue to be sent regardless of this preference, as they are necessary for the operation of the service.
Questions about your personal data?

If you have any questions about how SH77 handles your data, to exercise any of the rights guaranteed by the LGPD, or to reach our Data Protection Officer (DPO), use the email privacidade@sh77.click. For general questions about your account, bets, and payments, support is available 24 hours a day via live chat or at suporte@sh77.click.

Also read the Terms and Conditions →
Legal disclaimer: This Privacy Policy was written to be clear and accessible to Brazilian users. If you have any questions about how your personal data is handled, please contact the DPO of SH77 by email at privacidade@sh77.click before creating your account. The SH77 is an entertainment platform intended exclusively for users aged 18 and over. Bet responsibly. Visit Responsible Gambling for self-control tools. © 2026 SH77. All rights reserved.

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